How Flowers Defined the ‘70s

How Flowers Defined the ‘70s

Why Flowers Were So Popular in the ‘70s – and How They’re Making a Comeback!


When you think of the 1970s, the phrase “flower power” probably pops into your head. Floral patterns and breezy designs defined fashion in this groovy decade. But did you know that the obsession with flowers had a deeper meaning? Keep reading to learn interesting facts about the era that was defined by flower power.

Here’s Why Flowers Were All the Rage in the ‘70s

Flowers Were a Symbol of Peace

The “flower power” movement was rooted in anti-war ideas. Many believe that the first indication of this was in a 1964 political advertisement made to promote Lyndon B. Johnson’s presidential campaign. In the ad, a little girl is seen picking daisies, and this image instantly became associated with peacekeeping. People then started wearing flowers as a way of peacefully protesting the Vietnam War.

Musicians Loved Flowers

Musical artists fueled the flower phenomenon throughout the 1970s. The Beatles were known for their support of the peace movements that used flowers as a symbol. Meanwhile, rock band The Grateful Dead would solidify their legacy with a totally ‘70s hippie aesthetic. Soul, disco, and country artists would also join in on the floral fun.

Flower Power Began in California

Flower power began just before the 1970s, but where did it originate? That would be Berkley, California, where protesters gave flowers as a peace offering to the military. Berkley lies right next to the San Francisco Bay and is known as the site of many movements.

Flowers Offered a Versatile Style

Flowers were the essential fashion accessory in the ‘70s, and it’s not hard to see why. You could wear a big, blooming rose or daisy in your hair, or wear a lengthy dress with a colorful pattern. The groovier, the better.


Here's How Flower Power is Making a Huge Comeback

Even though four decades have gone by since the ‘70s ended, the decade’s influence is still clear. Flowers are still used in protests and art as a symbol of peace. Retro fashion is also still a favorite. Musicians like Amy Winehouse and Lana Del Rey have drawn upon the ‘70s for inspiration, and they’ve made it totally cool to be a flower child again.

Whether you lived during the ‘70s and had your own flower obsession, or you were born decades later, one thing is clear: flowers never go out of style.